The Evoke Team

Client: Brand Events

Founder & CEO

Rob is a forward-thinking CIMA qualified Management Accountant, who has held senior roles within large multinational and small specialist Financial Institutions. His more recent experience includes advising fast growing small and medium enterprises.

Rob has worked extensively in Finance and Business Development, accruing 10 Years at JP Morgan and 4 Years at KCG (formerly Knight Capital). In April 2015 founded Evoke Management, where he offered strategic business advice to SMEs with a finance focus. He strives to provide Strategic Business Performance Advice, and offers his expert and cost-effective services as a part-time FD and COO to businesses looking to grow yet retain flexibility and control.

Rob understands the challenges faced by SME owners in today’s fast moving economy. Generally time-poor and unable to divert the necessary resources to improving the performance of their business, they turn to Rob for a tested and effective solution.

He works with organisations on removing barriers to growth, examining high level but vital aspects of the business. Using a unique and innovative approach, Rob helps businesses identify issues, make a comprehensive plan and tackle problems efficiently and effectively.

When he’s not working, Rob loves spending time with his family, and can often be found near or on water – he’s a passionate Yachtmaster, partial to sailing and motorboats.

Commercial Director

David is a serial entrepreneur with over 30 years’ experience of starting and growing SME businesses, leading to successful exits to organisations such as Trader Media Group (AutoTrader).

His love of business began in his teens, as the UK national winner of the Young Enterprise Business Competition, before going on to head companies primarily specialising in sales and marketing.

He has a hands on, friendly approach, with a ‘been there, done that’ attitude and now thrives on helping other business owners realise their ambitions.”

Employee Ownership Consultant

A qualified solicitor, Ann has over 30 years’ experience of legal and policy advice, and consulting work, in the field of employee ownership. She advised on employee ownership schemes in a wide variety or public and private companies, setting up the first ESOP in the UK, in Roadchef Limited.

Ann implemented employee trusts on privatisation of the bus, air, electricity and coal industries.  She was also a founder member of Capital Strategies Limited and a Trustee of the Baxi Partnership Trust for 10 years to 2010.

From 2001 – 2013, Ann acted as Executive Director and Company Secretary of the Employee Ownership Association, during its transition from a small lobbying group to successful membership organisation. She advised Grant Thornton on their ‘Shared Enterprise’ scheme, and until recently was employee ownership consultant with Lewis Silkin LLP.

Ann is currently an associate of Mutuo, a trustee of Voice at CASA and Chair of Employee Ownership Insight, a new thinktank for the employee-owned sector.

Perfect Teams Creator & Business Advisor

Neil is a graduate in Marine Engineering and has sailed around the world as a ship’s engineer. Somewhere on that voyage he discovered a passion for personal development. Landing in California he worked for Dale Carnegie before returning to the UK to build a business for them in South London. Being entrepreneurial he quickly set up his own coaching and consultancy business. He has had the privilege of working with over 7000 people in 150 businesses in the US, Europe and the Middle East.

Neil loves creating innovative approaches to helping businesses develop
individuals, teams and divisions resulting in the formation of Perfect Teams in 2016. Using a unique algorithm ‘Perfect-Teams’ has become the new standard for helping businesses to understand the mix of people they have in their teams. Evoke Management, as a preferred supplier, have licensed Perfect-Team’s exclusive Intellectual Property [IP] to help their clients make sense of the people equation in an increasingly chaotic and fragmented workplace.

When not consulting or coaching you will find Neil running or trekking the Surrey Hills or similar vistas around the world.

Part-time Director

Keith is a highly regarded Finance and Commercial Operations Director, offering businesses knowledge and experience gained from his notable media background. His creative calling motivated Keith’s desire to work in TV, film, broadcast PR, creative advertising and music. He is on a mission to prove that not all accountants are boring!

A qualified ACCA accountant, Keith’s strengths are strategic commercial thinking and a creative leaning that allows him to enjoy working with numbers – rather than crunching them.

Ranked 5th out of 2,000 as a top producing UK financial services sales executive within UK TOP 100 FTSE Company, Keith’s skills are sought after and impressive. His key business skills serve well at a senior commercial level, but his belief that people skills are fundamentally the most important aspect of working with businesses, makes his approach unique and continually proves to be conducive to success.

Keith’s diverse and invaluable experience across a range of sectors makes him an asset to Evoke Management. Emotionally intelligent, he understands his clients’ ethos and aims from a uniquely personal perspective and forms friendly and productive relationships.

He works hard, and plays harder. Frequent rest periods are required for battery recharge, and his favourite form of leisure is relaxing in the sunshine, preferably with the sound of the ocean nearby. A piano player since the age of 6, music is a creative driver for Keith. As soon as his schedule allows, he’s planning to sign up for a course on the science of sound – what switches your ear on when it’s a good tune – and why?

Part-Time Director

Dave is an experienced C-Suite executive, with many career roles in Marketing, Product management, and general management for both B2C and B2B businesses.  He has broad sector experience including FinTech, Travel, Gaming, Mobile, Retail, Science, and Education. The majority of Dave’s career has been working in disruptive businesses harnessing the power of new technology and digital to create new business models and opportunities.

Dave has worked for many listed companies including household names such as Amazon and Yahoo, as well as niche sector specialists such as Stepstone, Zattikka, and PrimaryBid. He has a proven track record of achievement across these businesses, ranging from major growth and customer acquisition activity, redeveloping commercial business models and driving significant product development projects.

Dave’s most recent in-house role was Chief Operations Officer for PrimaryBid, an award-winning FinTech business. Here he held a pivotal part in building the team who launched the website and mobile app, resulting in an 8x growth in business valuation.

Part-Time Director

With over 35 years’ experience as both a business owner and CFO, Andrea has extensive knowledge of the food processing, hospitality and retail industries with significant multi-site experience in a range of small and medium sized businesses.

She is experienced in developing financial and operational strategies, structures, systems, processes and controls to both maximise performance and in some cases enable successful exit strategies.

Andrea is now concentrating on assisting a range of businesses to maximise their potential, working alongside them to fulfil their short and medium term plans and goals.

Part-Time Director

Richard is an enthusiastic and engaging problem solver who is able to quickly absorb knowledge and get up to speed across many disciplines.  He can operate at the C-suite level as easily as on the shop floor.

His broad experience, from working for Top Tier Investment Banks down to a Family Owned Travel Business puts him in a unique position to be able to seamlessly fit into the culture of any client.

Regional Director

Julie, as fellow of the ACCA, has over 25 years’ experience in senior financial and
operational positions with both SMEs and large PLC companies. Her broad spectrum of experience ranges from financial control and reporting to long range planning and M&A activity.

Having worked for some of the world’s leading brands, across multiple industry
sectors, including distribution, packaging, manufacturing, retail, automotive and high-tech media, Julie understands what is required to manage and drive either a small team, or a company to not only reach the pinnacle in their area but also to maintain that position and show growth in a what is a competitive and constantly changing world.

Her most recent experience, was to lead a company from the brink of closure,
through a complete restructure, regeneration and growth, bringing it back to
profitability and securing its future against the market trend.

Outside of work, Julie is keen on sport and loves travelling the country and abroad
with her family to attend as many live events as possible and is looking forward to
Tokyo 2020.

Part-Time Director

Ian has a strong pedigree in all aspects of the retail environment gained from over 40 years of experience in the Retail Automotive Business. A highly respected and award winning Senior Automotive Manager with a detailed knowledge of all disciplines in Sales, Aftersales, Customer Service, HR, Team building, Audit and Compliance, Partner and Manufacturer relationships, Marketing, Financial Accounting and business improvement. He is also FCA Regulated.

He has worked primarily in the Premium, Prestige and Higher Luxury Sectors of the market representing the iconic brands of Aston Martin, Bentley, Lamborghini, Jaguar, Mercedes-Benz, Ferrari, Maserati and Honda.  Ian is a strong leader with a passion for staff development, building winning teams, and through a process of creating teams of engaged colleagues and continually reviewing processes and controls he delivers high levels of customer and employee experience coupled with a strong financial return. Ian has multi-site experience and the benefits that can be gained through back office synergies.

Ian has also been successful in new business start up from a brown field site, taking a Kent Bentley and Lamborghini retailer from business plan to a top five UK performing business.

Having worked for Jardine Motors Group, part of Jardine Matheson for over 18 years at a senior level and latterly at London supercar group HR Owen, he now enjoys working with a range of businesses and SME’s, helping them to achieve a greater potential and exceed their short and medium-term goals.

Ian is a qualified and experienced Yachtmaster Coastal Skipper and when he is not helping with business development you will find him consuming his passion for sailing and competitive yacht racing, here in the UK, cross channel and in the Mediterranean. He likens commanding a yacht to running a successful business whereby a well-planned passage, with a carefully selected and trained team, coupled with the right strategy will always deliver a strong result.

Part-Time Director

Bernardus is an experienced Finance and Commercial Director with over 20 years of dedicated and results oriented experience. He has provided strategic direction, financial management, and advisory services to a variety of organisations from corporate to owner founders, start-ups, and PE/VC backed businesses. 

He has a track record in fast growing tech, SaaS, media, and digital environments with extensive experience in managing Finance teams and HR/operational. Bernardus is adept at building productive and cooperative working relationships with board members and other stakeholders to deliver corporate objectives.

Part-Time Director

Robert has been a CIMA Fellow for 25 years and has 20 years’ experience of operating as CFO in family owned SMEs involving technology, online & traditional retail, travel & transport across Europe. He offers strong financial stewardship, corporate governance and strategic planning, whilst retaining a ‘hands-on’ approach.

His achievements include:

  • Steering a  travel & technology based Group thru’ the 2008 recession  
  • Prepared & sold 2 companies, one overseas, the other to a well-known Media Group
  • Numerous acquisitions both home & abroad with appropriate due diligence 
  • Modernising premises & systems in traditional family owned Department Store
  • Implemented the first Euro Compliant tills in the UK & across Europe 

His strengths are in forwarding planning and project implementation, creating the space to think strategically and be pro-active rather than reactive and being able to evaluate, review and refine objectives as and where appropriate.

Robert prides himself on being an effective communicator at all levels, a team leader by example, constantly striving to improve performance and develop both the staff & systems around him.

Part-Time Director

Stephen has over 30 years of leadership experience in the UK, US and Middle East, spanning roles of Chair, Managing Director, Executive Director and Board Adviser, and more than 20 years as a business founder and owner. A proven change leader and team builder, he has worked extensively with SME businesses across sectors including manufacturing and operations, construction, architecture, design and project management. 

Pragmatic and collaborative, Stephen has led sustainable growth and profitability in each of these companies by establishing coherent sales and marketing strategies; implementing rigorous financial controls and procedures, increasing productivity, streamlining operations and driving efficiencies. 

He spearheaded the successful expansion of several companies into international markets and has personally led numerous high-value contract negotiations with multinationals and government organisations.

An excellent strategist and communicator, Stephen is focused on helping business owners solve immediate challenges, identify efficiencies and areas for growth, develop their company’s value and market position and meet their longer term aspirations.

Part-Time Director

Paul is an ACA qualified Finance Director with more than 20 years of experience at board level in media, advertising, the digital world and professional services.

  • He is commercially driven, seeking to add value to every business with which he is involved. The production of numbers is just the start of any story. The art of what he does is in the interpretation of those numbers, providing strategic insight as to how to improve business performance.
  • He is very experienced in high growth SME business overseeing significant increase in turnover, margin and employee numbers and preparing for exit. 
  • He has been involved in merger and acquisitions, exits and management buyouts. He has wide experience including the raising of finance, margin improvement, tax planning and legal issues.
  •  As a Part-Time Finance Director he ensures that continuous business and financial growth is at the core of the business’ operations as he develops strategic partnerships and strong working alliances.
Part-Time Director

John is an experienced Director, having filled many roles in Operations, Finance and Commercial management. He has wide experience of successfully creating new operating models to improve financial outcomes covering many sectors including manufacturing/engineering, supply chain, leisure, healthcare  and professional services.

John sets out to help owners of SMEs identify realistic goals and then take the necessary steps to deliver them. Where lenders or outside investors are involved, he also has experience of balancing each party’s interests to achieve an optimal outcome.

A recent example of the type of value John can deliver was for a construction industry client which engaged John as MD to lead a restructuring and performance improvement programme with a view to offering the business for sale. Turnover grew by 80% to £12m and EBITDA increased from £50k to £1.2m enabling a trade sale to be successfully completed at a profit multiple of 8.

Part-Time Director

Mick is a degree-educated, experienced C-suite executive/director who co-founded, scaled & exited a circa £2.5m turnover health, wellness and leisure business from scratch in the residential, construction & corporate sector. 

He helps companies maximise growth & profitability by creating efficiencies & strategies in their operations as well as finding fresh opportunities for business development.

Part-Time Director

Craig is a very experienced Senior Executive with a solid background in seeding, growing and exiting high growth businesses in complex sectors.  With a focus on financial and operational management he specialises in identifying operational efficiencies that enhance the profitability and effectiveness of a business or business unit.  He is expert at identifying and capitalising on opportunities to maximise profitability and create significant shareholder value 

Craig has led on the acquisition and integration of six businesses, in a range of sectors, and has completed a total of five trade sales for businesses that he has been involved in, two of which he was the majority shareholder.  Business sales achieved price to earnings ratios of between 7 and 12.

Craig has worked in a number of sectors including professional services, retail and distribution, hospitality, recruitment, and education and training.  Many of these businesses have operated with limited working capital and Craig has devised and introduced comprehensive business planning and cash management strategies in order to manage the growth of the business while controlling cash and raising finance in a planned and timely basis.

Part-Time Director

Hugh is a senior finance executive and CIMA Fellow with over 30 years of experience in financial management in a US Fortune 500 MNC, at both a national and international level in Europe, the Middle East, the Americas and Asia.

Hugh is commercially focussed and is recognised for a proven track record of effective business partnering, complex large project evaluation and implementation (including capital projects, M&A and disposals, Sale of Equipment and Services), risk assessment, contract structuring, operational strategy development, data-driven operational financial analysis skills and change management.

Hugh possesses highly transferable talents in governance, business solutions, business planning, value-added partnerships and leadership. He has a hands-on approach to problem-solving, combined with an effective interpersonal communication style, adept at working in a multi-disciplinary environment. He is also an experienced member at BOD level of both Joint Venture entities and wholly-owned entities.

During Hugh’s career as a finance executive, he has gained broad M&A project experience in a variety of businesses and geographical regions within the world. This spans across numerous multi-million dollar deals, involving both the acquisition of companies and assets and the forming of Joint Ventures, but also with the exits/disposals of operations.

Hugh’s in-depth experience of M&A covers the full process, including target identification, due diligence, financial modelling, synergy planning, risk assessment, contract negotiations and post-acquisition integration and assessment of post-acquisition ‘lessons learned’.

Hugh’s success is evidenced by delivering on exceptional multimillion dollar profitable growth through large investment projects, operational management and effective implementation of structural change. He excels at aligning core business, revenue, and earnings growth goals to enhance performance.

Part-Time Director
Part-Time Director
  • Tim is an experienced executive and leader, having held multiple roles for both SME’s and corporates covering Sales, Marketing, Commercial, Product management, Strategic partnerships and Finance for both B2C and B2B businesses. He has broad Industry and sector experience including Pay TV and telecommunications, Consumer electronics, e-Commerce, Insurance, Med-tech, Beverage and Sponsorship across the UK, Europe and Australia.
  • Tim has worked for SME’s and listed companies across multiple sectors including Bladnoch Distillery, several tech start ups as well as family office PE and a VC fund for which he is an advisory board member as well as Sky in the UK. He has a proven track record of success ranging from significant revenue growth and customer acquisition, creating business plans / commercial models as well as launching new products and strategic B2B partnerships.
  • Tim has been the Chief Commercial Officer for a med-tech start-up, having created the business plan, financial modelling, investor presentations and successful capital raise. Here he also built the company website and oversaw development of the mobile app. Previous to this Tim was the leader of Sky’s Indirect Sales & Partnerships team for which he doubled annual revenues to £200m and grew subscription sales to over 0.5m during his tenure. 
Part-Time Director

Cat is a trusted and results-driven finance professional specialising in entrepreneurial businesses.  A Fellow of the Institute of Chartered Accountants of England and Wales (ICAEW), she qualified in a Top 10 practice before pursuing her interest in SMEs gaining considerable financial management expertise across a number of B2B and B2C companies.  Cat has extensive Tech sector know-how including SaaS and FinTech. Her background also covers a number of others sectors such as Travel, Engineering and Not for Profit. Her international experience covers start-up, turnaround, growth and restructuring. She has successfully raised investment and formulated positive exit strategies. She has worked with businesses to grow profitably and sustainably as well as risk managing companies through challenging periods.

Cat is an approachable and highly experienced business partner. She is an effective communicator and understands the challenges SMEs face in today’s working environment.  She is happy to answer any questions you have. Please do get in contact should you wish to discuss anything further.

Outside of work Cat loves live music, theatre and graphic design.

Van Bodegom
Part-Time Director

Arno is a highly commercial qualified Accountant and Project Manager with over 25 years leadership experience at Director level roles across Financial, Operational ,Commercial and Strategic functions . 

Having developed his career in a range of UK and Internationally listed businesses he has since helped SME’s in the engineering , manufacturing , technology , telecoms and software development , construction services and IT /hardware markets to develop and execute sustainable high growth strategies whilst maintaining controls over costs and cash flow.

With a hands-on approach , Arno has helped clients expand their operations into the UK , Europe , US , Hong Kong , India and Africa.

He has developed significant expertise across areas of Cashflow & Profit improvement, Raising cash , Strategic planning, Business Acquisition and Sale , Forecasting & Analysis, Cost reduction, Business Development, Contract negotiations, Process improvement and Governance & Control. 

His optimism, can-do attitude and attention to detail, combined with a deep belief in sustainable and profitable growth is what inspired him to launch a number of industry changing commercial arrangements for manufacturers and service providers in the mobile and technology markets.

Arno’s passion is working in a positive and collaborative manner with business owners and leaders to help them succeed and achieve their goals in fast-paced, rapidly changing environments.

Part-Time Director
Murphy Hunt
Part-Time Director

Heidi is an experienced, MBA qualified professional with expansive business skills and a wealth of experience in directorship roles with US and European enterprises. She’s a natural entrepreneur, quick on the uptake, who delights in finding opportunities and “making things happen” in a safe, strategic, and meticulous manner.

Heidi is open, confident, and capable in character with the ability to communicate at all levels and instill trust and respect, resulting in exemplary team building across all stakeholder groups. Owning a willingness to be hands on while listening to and mentoring others, she easily identifies needs and translates those needs into the appropriate tools and skills to enable a company to thrive and grown.

She has extensive experience in SMEs, MedTech, capital equipment, and physical commodity trading with hands on experience in all aspects of business operations and international distribution.

Heidi is also fluent in French, German, and English with a knowledge of Russian, Italian, and Spanish.