Event

Most businesses aren't short of opportunities. The question is how many of them actually turn into revenue.

A proposal that doesn't quite land. A follow-up that comes a little too late. A conversation that felt promising and then went quiet. The gap between interest and income is where growth stalls, even for businesses that are otherwise doing well.

This session is about closing that gap.

Douglas brings over 30 years of international business development and commercial leadership to the room. He's won business in competitive markets, navigated complex decisions, and learned what actually separates the businesses that convert consistently from the ones that leave value on the table.

We'll look at what's changed in how buyers make decisions, where opportunities are most commonly missed, and what it takes to improve your win rate without overhauling everything you do.

The session will cover:

• What's shifting in buyer behaviour and how to stay ahead of it
• Where businesses most commonly lose ground between interest and close
• How to improve qualification, positioning, and follow-through
• Practical frameworks you can apply immediately

Expect honest conversation, real examples, and something you can act on the same week.

By the end you'll have a clearer picture of where your conversion process is working, where it has room to improve, and what to prioritise next.