Event

Improving Margin & Turning Revenue into Profit | David Smyth & John Henderson

Revenue is important — but growth without margin often creates more pressure, not more value.

In this Evoke Forward session, we’ll focus on one of the most overlooked drivers of business performance: improving margin.

We’ll explore how businesses can strengthen profitability through better commercial decisions, clearer operational focus, stronger pricing discipline, and improved delivery performance — rather than simply trying to sell more.

The session will cover:

• Understanding where margin is really won or lost
• Pricing confidence and commercial positioning
• Improving operational efficiency and reducing waste
• The impact of people, productivity and delivery standards on profitability
• Identifying low-value activity and margin leakage
• How better visibility and financial insight improve decision-making

This will be a practical and commercially grounded session focused on helping businesses improve profitability, strengthen resilience, and ensure more revenue converts into meaningful bottom-line performance.

Making Profit Everyone’s Business | Rory Underwood

Improving margin isn’t just the responsibility of the finance or commercial team. The decisions people make every day, often with the best intentions, can have a significant impact on profitability.

Drawing on his experience in business and elite sport, Rory Underwood will explore how leaders can build greater commercial awareness across their organisation, helping people understand how their role contributes to both customer value and the bottom line.

Through practical examples and stories, Rory will look at how leaders can create a culture where teams work together, make better commercial decisions and understand that sustainable profitability is everyone’s responsibility.

Click below to express your interest in attending.