Event

Winning new customers is important — but some of the easiest and most profitable growth opportunities already exist within your current customer base.

In this Evoke Forward session, we’ll focus on two of the most powerful commercial growth levers:

• increasing how often customers buy from you,
• and increasing the average value of each transaction.

We’ll explore why many businesses unintentionally leave revenue on the table through weak follow-up, unclear customer journeys, limited account development, or a lack of structured commercial thinking after the initial sale.

The session will cover:

• How to increase repeat business and customer frequency
• Ways to improve customer lifetime value
• Upselling, cross-selling and account development approaches
• Creating stronger customer relationships and retention
• Identifying opportunities already sitting within your client base
• Practical examples of how businesses are driving more value from existing customers

This will be a commercially focused, practical session designed to help businesses generate more revenue, improve customer value, and build more predictable growth from the customers they already have.