Event

Exclusive In-Person Workshop

Fail to Plan, Plan to Fail – Why Planning is Vital to Business Success

Investment: £195 + VAT

Who Should Attend?

• Business owners and senior leaders seeking to build stronger strategic clarity and direction

• Founders and growth-stage leaders who want to turn vision into structured, actionable plans

• Leadership teams aiming to improve decision-making, agility, and long-term performance through effective planning

Why attend?

Every successful flight begins with a clear route, defined checkpoints, and the readiness to adjust when conditions change. Effective business planning works the same way - providing direction, clarity, and control in a changing environment.

In this session, former RAF pilot and leadership specialist Rory Underwood and business advisor Stephen Read explore why planning sits at the heart of sustained business success. They’ll distinguish between vision, mission, and strategy, highlight common pitfalls leaders face, and show how structured planning strengthens decision-making, resource allocation, and long term growth.

Drawing on real-world experience and practical examples, this session will help business leaders understand how to plan with intent - and adapt with confidence.

Special Guest Session

"What Makes Winners Win: Leadership Insights from the World of Sport"

What separates the good from the great — and how do the world’s top performers sustain success under pressure? In this energising Leadership Unplugged session, Ian Stafford, award-winning sports journalist and founder of The Sporting Club, shares what decades spent interviewing the world’s greatest athletes, captains, and coaches have taught him about leadership, mindset, and resilience.

From Tiger Woods to Roger Federer, Ian has seen first-hand how elite performers think, prepare, and lead. He’ll unpack the traits that define true winners — focus, adaptability, humility, and belief — and translate them into practical lessons for SME business leaders

What makes this different?

• Hands-on guidance: Work with experienced advisors and directors from Evoke Management, who’ve supported hundreds of business leaders through growth, transition, and exit.

• Real conversations: Talk openly about your business, plans, and goals with people who understand the SME journey.

• Peer learning: Connect with like-minded business owners who are serious about building stronger, more valuable businesses.