Insights

It is definitely not an easy time to be a business owner, especially for small and medium-sized enterprises (SMEs). Often times you are faced with challenges that make you wish you had assistance from someone with more knowledge and expertise. One of the most effective ways to steer your business through such turbulence is by bringing in a part-time Commercial Director. If you’re wondering how to grow your business in this volatile environment, leveraging the skills of a part-time Commercial Director could be the answer.

What Does a Commercial Director Do?

A Commercial Director is crucial in any business that aims for growth. The Commercial Director’s focus is raising the maximum potential of any company by streamlining processes and operations, identifying new opportunities, and supplying a strategic direction moving forward. The value a Commercial director brings to the table is an extensive resume with meaningful experience in all kinds of commercial fields, resulting in an innate knowledge of how to best grow products, markets and companies.

Incorporating a part-time Commercial Director into your business means you have access to a truly senior-level resource, requiring minimum management time. This experience and specialism will help you acquire customers and deliver outstanding customer experience, leading to greater levels of repeat business and recommendations that result in increased revenue. In simple terms, by delivering what the customer wants, in the best way possible, you perform at higher levels, create better returns, develop stronger teams, generate more business and establish yourself better in the market.

The Power of a Commercial Director

It has become more and more challenging for companies to seize opportunities in a global economy. The need for innovation and agility is increasingly evident in business development and a Commercial Director can support your business in this by

• Making you more strategic
• Advising on actions to follow
• Developing business strategies
• Opening innovation channels in the marketplace.

To help you move your business forward effectively and efficiently, their main responsibilities will be to assist you with developing business plans and capitalising on new opportunities.

Here’s exactly what a part-time Commercial Director can bring to your business:

• Market Research: Market research is a key part of commercial planning that focuses on understanding consumer behaviour and positioning your enterprise as an industry leader. A Commercial Director analyses the market trends and uses the information for shaping effective marketing strategies.
• Commercial Development: A Commercial Director organises the efforts of your sales and marketing teams to create or deliver brilliant customer experiences and journeys. They set the targets, define the key performance indicators (KPIs), and measure progress, so you stay on track to fulfil your growth potential.
• Stakeholder Engagement: Managing relationships with strategic partners, suppliers, buyers and investors is another key Commercial Director responsibility. A CD acts on behalf of a company, negotiating contracts and agreements to ensure that your business has the best possible deal.
• Risk Evaluation: With economic uncertainty comes a greater need for risk management. They identify and mitigate commercial risks brought about by market trends, economic factors and competitor activity to inform your strategic planning and decision-making.
• Leadership and Team Development: Leaders are there to guide you through times of uncertainty and challenging times. The role of a Commercial Director is to lead the commercial team and offer coaching and guidance to ensure the team is effective and efficient in the way it operates.
• Product and Service Management: From product/service initiation to the market launch, a commercial director works to ensure that the needs of the market are met with pricing and revenue generation strategies. They are also integrated with the marketing department to create a synergy between all business activities.
• Corporate Governance: Make sure that the way you do business complies with legal and ethical standards. A Commercial Director will take care of regulatory compliance for issues such as advertising, sales practices and data protection.

Through its network of part-time Commercial Directors, Evoke Management combines part-time senior, operational leadership to complement the entrepreneurial leadership of SME owners in order to get the most out of their business. If you are asking: ‘How do I build a great business but also maintain agility and keep the costs under control?’, a part-time Commercial Director could be your answer.

Why Part-Time?

Having a full-time Commercial Director to help your business grow sounds like a luxury that most SMEs can’t afford. However, by accessing part-time expertise you can enjoy the benefits of high-level financial management, business leadership and governance without a full-time placement cost. The part-time Commercial Director provides flexible, cost-conscious solutions that can be individually tailored to you and your business.

SMEs face a lot of issues at the same time. At Evoke Management, we recognise this and offer ourselves as part-time Commercial Directors who can very quickly add strategic oversight of your business, so that you can develop and grow your company. A part-time Commercial Director is a great solution if you are asking the question of how to grow your business without depleting your resources.

How Do We Work?      

Evoke specialises in delivering exceptional leadership and management support to organisations during critical times of change and growth, where delivering results is crucial to both short and long-term success. We have a ‘sleeves rolled-up’ commitment, to becoming part of your team and sharing your vision and ambition. We offer you external perspective, objectivity, fresh thinking, and constructive support. Our process begins with a ‘get to know you’ call to fully understand the challenges and opportunities you face. From there, we customise our solutions to work for you, enabling you to achieve your goals and vision.

Usually, we start with a thorough review of your business and leadership team using the SCOPE format:

• Strategy
• Clarity
• Organisational Capabilities
• Pathways to Growth
• And how goals and outcomes will be Enabled.

This approach helps us quickly get to the heart of the important challenges, and opportunities, and change priorities that are most vital to you and your business. We then focus on the things that will give you the best chance of growing your business.

How Much Does It Cost?

We believe in transparency and ensure that all our clients are in control of their cash, ensuring that all expenditures result in measurable returns. At Evoke, we understand that business owners are understandably wary of the cost of engaging external resources. That’s why we only take on clients where we are certain we can add value. Our goal is to be upfront about our fees and provide you with the assurance that our services will directly contribute to your business’s growth.

Contact us to get a quote.

Growing Your Business with Confidence

A part-time Commercial Director can be the key to unlocking your business’s potential, providing you with the expertise and leadership necessary to thrive in challenging times. If you’re wondering how to grow your business while managing costs and risks, consider the value that a part-time Commercial Director can bring to your team.

By partnering with Evoke Management, you gain a trusted advisor who works alongside you to navigate the complexities of the market, enhance your strategic decision-making, and drive your business forward.

To speak to one of the experts on our team, get in touch with us today!