Sam works with ambitious, founder-led SMEs (£1m–£100m revenue) that have momentum, but need sharper strategy, stronger operational discipline and clearer financial visibility to scale confidently.
For over 15 years, he has built, scaled and advised businesses in sectors including food, drink, music and entertainment. He has led fundraising rounds, built partnerships and distribution, and developed diversified revenue streams; helping founders restore commercial focus in fast-growing companies.
He understands the strain when structure lags behind ambition: cash tightens, systems strain and decision-making slows.
As founder of Signature Brew, Sam scaled the business from startup to £7m+ revenue, building London’s largest independent brewery and leading a 100+ person team across production, venues, sales, marketing and live events. He raised capital, secured major partnerships and built a multi-revenue business in one of the UK’s most competitive sectors.
Today, he helps founders:
- Simplify complex businesses
- Strengthen cash flow and commercial control
- Build structures that support sustainable growth
- Make clearer, faster strategic decisions
- Scale without losing enjoyment or sanity
Sam believes you can build a serious, profitable business, and enjoy doing it.
